Embracing Technology and Winning in Digital Marketing 2023 | A Conversation with Vice President of S

2023-12-15 22:53
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As the marketing environment continues to iterate, the behavioral habits of the main consumer forces change, and demand escalates. At the same time, as competition in the entire industry intensifies, how can companies carve a "hole" in the uncertain market and seek breakthroughs? "Looking at the long-term and doing the short-term" has become a new keyword in brand marketing. It not only focuses on long-term value existence, but also values ​​current certainty.

The search never ends. As the new year begins, we’re thinking: Where will digital marketing go in 2023? What innovative growth opportunities will companies find?

In order to record the achievements of the development of the digital marketing industry and deconstruct the growth logic of brand marketing, Niuer Media’s annual plan "Winning in Digital Marketing 2023" aims to explore the key to grasping the development and changes of the industry. Through dialogue with digital marketing company executives, we share practical knowledge in the digital marketing business field and jointly explore the future development of brands. We will rely on the [Leadership] media platform matrix and look forward to bringing more inspiration and reference to the industry ecology as it moves towards a new future.

Guests of this dialogue

执牛耳, 蹈机握杼·赢在数字营销2023|对话赛诺贝斯营销科技集团副总裁 李喆

Li Zhe, Vice President of Sanobis Marketing Technology Group

Sanobes is China's leading digital marketing technology and service expert, providing strategic consulting, product technology, and operational services for the construction of marketing digital systems for industries such as technology, manufacturing, automobiles, Internet, finance, and consumer retail. Help customers achieve digital management of customer acquisition, cultivation, conversion, and growth, and successfully achieve digital transformation and upgrade of corporate marketing.

Important points:

Data is the driving force for marketing technology to drive business development

Leading the way:you thinkWhat challenges does the digital marketing industry face today?

Li Zhe:The biggest challenge in the digital marketing industry is that a large number of companies have already more or less completed or even completed the construction of a digital base. The extensive period of marketing technology application has passed. Merely deploying and adopting marketing technology will no longer produce immediate results. The dividends gained by adopting marketing technology first have disappeared. Marketing technology has insufficient driving force for business and is affected by the economic situation. , its troubles were further amplified.

To break through this situation, we must face the reality of disappearing dividends. Strive to deepen the application of marketing technology and fully integrate it with the company's business model and operational processes. Optimize marketing technology selection around business needs and iterate valuable product platforms.

We must realize that data is the source of marketing technology driving business development. The establishment and application of marketing technology or platforms must be designed and practiced around the idea of ​​generating a large amount of data and generating a large amount of valuable data.

It is important to realize that the accumulation of data assets and direct business results (such as the acquisition of leads and business opportunities) are equally important tasks. Enriching customer resources, improving customer portraits, and continuously improving the value of data assets will reflect significant long-term value in the process of enterprise development.

Zhiniuer: How do you think the importance of data in digital marketing is "increasing day by day"?

Li Zhe:The value presentation of data is a typical process of accumulation and accumulation. Marketing digital construction is also a step-by-step system. If the focus of construction in the pre-digital era of marketing was platform construction, then with the completion of this process, the volume of marketing data continues to increase. Enterprises will inevitably enter the system construction stage in the post-marketing digital era with deepening operations and mining data value as the core goals. As the value being mined increases day by day, the importance of digital marketing to business growth is naturally increasing steadily.

If the digital marketing system is a sports car, data is the fuel that keeps it moving forward. Only when high-quality fuel is continuously input into the engine of the marketing technology platform can it generate strong momentum and drive the business forward. Speeding.

Industry message

Li Zhe: We strive to build data thinking and release the power of data. We firmly believe that the rose of time will bloom brilliantly due to the charm of data.

I also sincerely wish that Zhiniuer will join hands with the digital marketing circle in 2023 to promote marketing innovation and help Chinese companies rely on digital transformation to overcome difficulties and achieve recovery and revitalization!


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