出海主场

年度策划|品牌全球化底层逻辑是什么?出海的原点在哪里?我们与10+位品牌方、服务商聊了聊

2024-02-26
品牌方、服务商如何看待品牌全球化?

贡茶扩大出海市场

2024-01-02
贡茶扩大出海市场近日,贡茶签署了一项新的总特许经营协议,将在四个中美洲国家开设门店。

易点天下与Bilibili海外版正式达成合作,携手打造海外新兴消费人群聚集地

2023-12-22
近日,易点天下与Bilibili海外版正式达成合作,成为其媒体合作伙伴。自此,易点天下全球化营销服务能力再度提升,将借助Bilibili海外版优质内容社区的营销能力,进一步帮助客户实现多元化投放诉求,携手打造海外新兴消费人群聚集地。

执牛耳对话益普索|中国品牌出海的破局与增长

2023-12-18
执牛耳创始人乔云云与益普索全球趋势和前瞻高级副总裁Matt Carmichael、益普索品牌健康追踪服务线全球负责人Benoit Tranzer、益普索Strategy3咨询全球总裁Oscar Yuan、益普索企业声誉服务线全球负责人Milorad Ajder进行了一场面对面的访谈,希望通过益普索对海外市场和消费者的深度调研,给到中国出海品牌启发。

Taoji Wozhu·Winning in Digital Marketing 2023 | Conversation with Hanxu Li, Content Director of Chua

2023-12-15
As the marketing environment continues to evolve and the behavioral habits and demands of the consumer main force change and upgrade, while the competition in the industry intensifies, how can enterpr

Embracing Technology and Winning in Digital Marketing 2023 | A Conversation with Vice President of S

2023-12-15
As the marketing environment continues to evolve, the behavior patterns and demands of the consumer masses change accordingly, and competition within the industry intensifies, how can businesses carve

Dancing with Machinery and Holding the Weaving Shuttle: Winning in Digital Marketing 2023 | A Conver

2023-12-15
As the marketing environment is constantly evolving and the behavior habits and demands of the consumer main force change and upgrade, accompanied by intensified competition in the entire industry, ho

Take advantage of opportunities and win in digital marketing in 2023|Conversation with Taissia Beloz

2023-12-15
As the marketing environment continues to iterate, the behavioral habits of the main consumer forces change, and demand escalates. At the same time, as competition in the entire industry intensifies,

Global Advertising Forecast Report: Analyzing and predicting advertising revenue size and growth in

2023-12-14

In the era of social media marketing, let’s see how beer brands can break through the competition

2023-12-14
On December 1, the 2023 Greater China Effie Awards Ceremony came to an end. As the annual integrated communication agent of Wusu Beer brand and Fenghuaxueyue Beer, under the leadership of the brand ow

出海主场领航者|Outbrain:技术创新,助力出海品牌构筑“可信任”的广告营销

2022-12-07
开阔国际视野、开拓海外市场、开启全球增长……出海浪潮之下,出海信息不对称、营销落地执行难、同质化竞争严重,等等都是企业绕不开的现实困境。企业出海的未来机遇在哪里?出海营销将何往?「执牛耳」特开设《出海主场·领航者Top50》,邀请50+位出海营销服务商、出海品牌等企业高管,从横跨ToB和ToC模式的对话中,为企业高质高效“出海”传递纵深洞察。本期对话嘉宾:Outbrain 首席营销官Paul...